Eastside Golf
Eastside Golf: Bridging Tradition and Modernity in Golf Apparel
Founded in 2019 by Morehouse College alumni Olajuwon Ajanaku and Earl Cooper, Eastside Golf is a lifestyle golf brand committed to making the sport more inclusive and appealing to younger generations. By merging classic golf aesthetics with contemporary streetwear influences, Eastside Golf challenges traditional norms and brings a fresh perspective to golf fashion.
The brand's iconic "Swingman" logo—a golfer in jeans, sweatshirt, and gold chain—symbolizes authenticity and the freedom to play golf on one's own terms. This emblem has become a beacon for those who see golf as more than just a game, but a lifestyle.
Eastside Golf offers a diverse range of products, including polos, t-shirts, sweatshirts, pants, and accessories, all designed to resonate both on and off the course. Their collaborations with renowned entities like Jordan Brand, the NBA, and Mercedes-Benz USA have further solidified their position in the fashion and sports industries.
Recognized in The Foremost 50 of 2025 for redefining fashion and consumer culture, Eastside Golf continues to inspire and empower individuals to embrace the game of golf while expressing their unique style.